Case Study: Catalyzing Women’s Entrepreneurship in Cote D’Ivoire

Client: Dutch Ministry of Foreign Affairs and Enterprise Agency (RVO)
Catalystas: Beatrice Maneshi and Judith Vollebregt
Date: June-November 2020 
In 2020, despite a global pandemic, Catalystas continued to forge ahead in our efforts to tackle challenges of economic prosperity, gender equality, and innovation together with the Netherlands Enterprise Agency (RVO) and the Dutch Ministry of Foreign Affairs Embassy in Côte d’Ivoire. From April–November 2020, Beatrice Maneshi and Judith Vollebregt, with support from our Ivorian colleagues Ismael Soumahoro and Benjaman N’dri, undertook a significant ecosystem analysis of women’s entrepreneurship potential in the West African economic powerhouse of Côte d’Ivoire. We aimed to analyze and recommend practical and impactful partnerships and interventions that would boost entrepreneurship and small business access and prosperity for young women in the coming years.

The famous beaches of Grand Bassam – and the inspiration behind Côte d’Ivoire’s.

For several years, the Dutch government, and especially RVO, focused their international development efforts on entrepreneurship as a pathway toward the economic and social empowerment of youth and women, particularly in the MENA region. As a result, they have developed several private-sector development (PSD) tools which they can apply in countries through Dutch embassies. These tools include creating entrepreneurship incubation and acceleration programming, institutional exchanges, educational programs, hosting “hackathons” and business competitions, providing seed funding, and much more. The PSD tools are aimed at supporting embassies in focus countries to boost small business success among youth. In Côte d’Ivoire, RVO, via the Dutch embassy, has since 2015 promoted entrepreneurship in several ways.  Like many other donors, they have noticed a specific and unique challenge to women’s economic participation and access to entrepreneurship. Despite the fast pace of economic growth — averaging 8% gross domestic product (GDP) growth per year since 2015 — gender equality continues to lag significantly. 

Côte d’Ivoire ranks 155 out of 159 on the World Gender-Equality Index, one of the highest inequality rates in the world, leaving women in the country significantly disenfranchised when it comes to business. As a result, RVO and the Dutch embassy in Abidjan turned to Catalystas Consulting to further investigate the ecosystem. Our specific goals were to present an accurate snapshot of the current ecosystem of entrepreneurs in Côte d’Ivoire, examine how this ecosystem empowers and hinders women, and identify which actors and authorities are doing the most – or least – for women’s economic empowerment. 

 

To effectively achieve these goals, our team undertook a four-part research project spanning five months which included distance data collection, in-country data collection and triangulation, follow-up information, and data analysis. The result was the first-ever study on women’s entrepreneurship in Côte d’Ivoire. During the summer of 2020, we met with stakeholders in virtual space throughout the research period and formulated insights on various areas of the country to plan our September field mission effectively and strategically.

Our desk research revealed that the most significant challenge for women becoming entrepreneurs is not ethno-religious or political hurdles, but rather the rural–urban divide within the country, which predominantly dictates socio-economic levels, access to education, and access to information and financing mechanisms. 

Based on an initial assessment of the different regions of the country (as well as the easing of COVID-19 travel-related restrictions), our team planned a two-week mission to Côte d’Ivoire to confirm our initial assumptions by meeting with stakeholders such as government and private sector leaders, banking and financial institutions of varying size, multinational donors and institutions, as well as grassroots women’s empowerment groups, business associations, and universities.

Côte d’Ivoire, despite a long history of civil conflict and a resurgence of violence surrounding the 2020 elections, has the fastest growing economy in West Africa. However, infrastructure and workforce potential remain underutilized — especially when it comes to women’s roles and impacts on the economy and the overall ecosystem.

Catalystas Map of Cote d'Ivoire
Our Study Focused on five major regions of the country
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Judith walking with Ms. Akissi Jeanne president of her local VSLA, a member organization of CARE’s Women Enterprise Program

Known as the world cocoa capital, the country also has many other cash-crop commodity value chains that propel its economic growth. Although agriculture only represents 15.8% of the country’s GDP, the sector provides jobs for two-thirds of the population. The agriculture-for-consumption industry is often dominated by women in early stages of low-value value chains, generally in rural areas. According to CARE, 80% of food production in Côte d’Ivoire is done by rural women, on whom the Ivorian economy depends. The focus on these specific agricultural commodities results in low-paying wages and unequal distribution of wealth, with most profits going to land and factory owners, rather than creating a healthy middle-class. Inequality among the population remains high, and even more so between genders, despite the feasibility of a redistribution of wealth given the country’s GDP per capita. The gender disparity in economic wealth is evidenced in many formats. One root cause for the gender gap is unequal access to education — the disparity in literacy rates is significant, with more than 53.1% of men able to read and only 32.5% of women literate nationally. 

When it comes to the entrepreneurial environment in Côte d’Ivoire, we found that the overall challenges to becoming an entrepreneur or successful business leader were, as expected, exacerbated for women due to social and cultural systems that assign a higher value to men and boys than to women and girls. These cultural constraints have created barriers that our team was able to link to six major areas: 

Baby Lab Cote D'Ivoire

Our team with BabyLab – 1st FabLab of Côte d’Ivoire. The Catalystas team with Mr. Edwige Gbogou and some of his students at the Babylab garden, where teams were fabricating a mud-resistant wheelchair for their local community of Abobo on the outskirts of Abidjan.

Our team found several exceptionally promising opportunities and stakeholders working to empower young women in their entrepreneurial pursuits. From interviews with different generations of women, we found that the younger generation is more willing to challenge traditional notions of femininity and women’s roles in relationships as caretakers, and saw themselves as more willing to enter the economic marketplace. We found that there were outstanding organizations such as CARE, Solidaridad, and 2Scale that enabled rural women farmers to form strong financial and farming collectives, helping them build stronger value-chains, increase market access, and develop their capacity to be better businesswomen. Furthermore, we found that although there was a massive financial market in the country and a growing micro-financial marketplace making small loans possible even in the most rural of locations, the amount of credit that was accessible to the majority of women was not significant enough to support the costs associated with formalizing a business. While traditional banks have started to shift their focus to small business investment, they also continue to, for the most part, operate gender-blindly and have too conservative a risk assessment for many would-be women entrepreneurs seeking access to financing. As a result, the demand for venture capital and angel investors was found to be large; in the ecosystem, we found a handful of financial services providers that specifically worked through venture capital to support small businesses. Of those, many, such as Comoe Capital and Growfin, reflected that women business owners often had a higher success rate and that their models, although not focusing on women, had portfolios with a majority of women due to the positive earnings and growth they had experienced. Finally, among the more macro processes and programs was the African Development Bank’s efforts via the AFAWA program, soon to unlock billions of euros in lending specifically earmarked for African women in business. The AFAWA programs funds will be available through traditional banking mechanisms — perhaps opening one of the most significant barriers to access to building a scalable business: sufficient financing. Our research showed that Ivorian women already have the ability to excel in business should they be given the opportunity, resources, and support to achieve their potential. It was now time to see who was working to support those capacity and accessibility works in the ecosystem. 

Working lunch with financial institute representatives from the Ivorian micro-, Venture Capital, and traditional banking sectors

As a part of this study, our team mapped out existing national and international female-oriented business and entrepreneurship programs, assessed their effectiveness and shortcomings, and provided market-driven insights into how the Dutch could most effectively contribute to current efforts in the country. In doing so, our team designed a 6-point gender, social, impact, and sustainability criteria assessment which was used to benchmark programs and projects we reviewed as a means of recommending the most effective, sustainable, and equitable future potential partners and programs. These could then be considered by the Dutch government as potential partners as they develop a future strategy for implementation that will ensure coordinated expansion and replication of existing successful programming. We mapped over 53 current programs and initiatives to empower women economically across the country throughout the project period. However, most projects focused on economic empowerment from the perspective of supporting collective models of agricultural production, mainly due to the significant number of women in the agricultural sector and the focus on poverty reduction. Our efforts in analyzing these programs were to support the Dutch embassy in avoiding the age-old challenge of working in silos, and in turn possibly duplicating existing efforts. Rather, we worked towards future coordination with other donors and organizations, thus ensuring that all efforts and future policies will serve to bridge specific gaps in women’s abilities to become entrepreneurs. Catalystas found that there were only approximately two dozen entrepreneurship focused programs throughout Côte d’Ivoire. The majority continue to operate gender-blind, and all are concentrated in Abidjan — exacerbating the challenges of lack of access and knowledge which we found in the ecosystem. As a result, our study found — and makes specific reference to — direct partners and programs fit for investment geared towards empowering women’s entrepreneurship potential and specifically closing gaps in underserved communities.

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One of the many Village Savings and Loan Associations (VSLA) supported by CARE’s fantastic teams. This women’s collective is part of the cocoa growing community.

Our team drew conclusions and analysis throughout our four-month at distance research and two-week in-country mission. We triangulated our findings and mapped over 220 stakeholders across the governmental, multinational, NGO, financial, civil, social, and private sectors who are actively involved in or affect women’s ability to become entrepreneurs in Côte d’Ivoire. Our research included in-depth socio-cultural, financial, economic, and political analysis of the country and the opportunities, challenges, and things to keep in mind when considering promoting women’s entrepreneurship empowerment. Catalystas provided over ten recommendations to the Dutch government with clear budgetary, partnership, and structural advice to be considered while planning how to proceed with their future development support in Côte d’Ivoire. Our research is manifested in a 65-page report on the Ivorian ecosystem and its impacts on women entrepreneurs, a first of its kind that is now available in a redacted format on the Dutch government’s website. The Dutch government is currently in the process of analyzing our recommendations and designing a new strategy for Côte d’Ivoire based on the research that our team has conducted. Catalystas looks forward to seeing the Dutch government’s next steps in its implementation of this new strategy and the provision of support to other organizations focusing either on Ivorian market research or women’s economic empowerment programming.

Dutch Ambassador and Ivorian Chamber of Commerce
Ambassador Yvette Doud, and Raissa Marteaux Deputy head of Mission to the Dutch Embassy in Cote d’Ivoire supported Catalysts with attendance and participation with numerous meetings such as this one with heads of  the Ivorian Chamber of Commerce and Industry. Involvement from local embassies is key to successful development support, we thank the Embassy team for their dedication, professionalism and support.  

For access to the full report check out RVO’s website. ​

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Scope of Work

Catalystas provided the following services to RVO/Dutch Ministry of Foreign Affairs:

Aspire 

  • Research and Scoping Study
  • Strategy Partnership Development 
  • Market Analysis
  • Risk Analysis

Do

  • Expansion Strategy Advising 
  •  

Assess

  • Gender Benchmarking

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