Case Study: New World Embassy: Rojava

Catalysta: Aviva Stein | November 2016

Case Study New World Summit logo

Catalysta Aviva Stein helped the artistic-political organization New World Summit to manage and organize the November 2016 event New World Embassy: Rojava, designing and creating a successful press campaign alongside a portfolio of written materials. 

In securing press coverage by multiple international and national political media outlets, developing the organization’s SEO strategy, and liaising with event partners and participants, the New World Embassy: Rojava resulted in a successful event which has helped to grow and shape the New World Summit’s future artistic endeavors.

Creating a Vision And bringing it to life…

As part of the art world, staying cutting edge is a daily challenge. In combining the fields of art and politics, this challenge increases ten-fold.

In creating an exhibition that could stand alone as an artwork in addition to generating political discussion in the international arena, a specially curated press campaign was needed to identify, analyze, and reach all target audiences. 

Alongside an intensive press campaign, New World Summit also had to maintain its everyday activities and obligations. Organized structure, strong communication, and attention to detail were all key in ensuring operations continued without a hitch.

Aviva Stein construction of the New World Embassy in Rojava

Solution: Unite and Conquer

city hall in Oslo, Norway which hosted the New World Embassy Rojava-- a space for discussion and design.

In analyzing New World Summit’s operations, organization, past events, and future goals, Aviva came up with a tailored PR plan for the Embassy event, focused on gaining the high level international press coverage NWS desired.  In addition to organizing the event’s logistics, she reached out to a select choice of new media partners, focusing on curating new relationships with journalists at well-known outlets, rather than only those already in the NWS pool of contacts.

Aviva also acted as Lead Editor for New World Summit, ensuring that the most appropriate language and styles were used to connect with the diverse audiences involved. This included editing and developing content for press releases, informational pamphlets and brochures, books, magazine articles, documentary clips, and presentations.

To keep day-to-day operations running smoothly alongside preparations for the Embassy event, she also assisted in updating archives on CRM systems, tracked communications with partners and donors, and managed the organization’s social media presence.

Results: International Coverage

By building relationships with a select few international journalists, the New World Embassy: Rojava gained extensive media coverage in the UK’s The Independent, a highly respected international outlet, as well as the Norwegian Morgenbladet and the German Süddeutsche Zeitung, two highly respected and well known national political media outlets, in addition to the local and international political and artistic coverage usually received.

Organized and Orderly

By creating an easy-to-use organizational system to keep track of the press campaign progress, Embassy event logistics, and day-to-day operations, Aviva successfully strengthened New World Summit’s internal structure to withstand logistical challenges, overcome last-minute logistical obstacles with ease, and continue ongoing operations with better and faster communication between colleagues. This also allowed the organization to present a carefully cultivated professional face to the many groups and participants involved in the implementation of the Embassy event, securing good relations and possibilities for future partnerships.

Catalystas provided the following the services for New World Summit:

1. Marketing and Communication

  • Targeted Press and PR campaign with a focus on cultivating long-term relationships with media outlets, current and future partners, and diverse audiences

  • Social Media presence management and SEO development

2. Capacity and Compliance

  • Internal Capacity Strengthening of CRM Database
  • Coordination, Implementation
  • Multi-country management of program logistics

Case Study: Stichting Help Kobane

Beneficaries of Stichting Help Kobanes School Education Program

Catalysta Aviva Stein helped Stichting Help Kobanê grow from a small group of friends to a fully-fledged NGO, organizing internal structures, creating strategies, developing projects, and ultimately launching and running an initial fundraising campaign to support the education of young children in a war-torn region of Syria.

By enhancing internal organizational structure, focusing on both short and long term goals, and planning and executing a social-media driven crowdfunding campaign, SHK outperformed all expected targets, better positioning itself to continue with a solidified financial foundation to take on new projects and campaigns.

With a little help from our friends…anything is possible

Case Study Stichting Help Kobane young boys in north SyriaIn a region devastated by war, it is often children who suffer most. Not only are they denied access to basic necessities that impact their lives in the immediate present, but their futures are also in imminent danger.

With little to no available educational materials, harsh living conditions, lack of transportation, and scarce basic resources, young children living in the north Syrian region of Kobanê and the surrounding refugee camps were unable to attend the one open elementary school in the area. Stichting Help Kobanê aimed to solve as many of these issues as possible, while providing affected children and their families with hope for the future.

The Solution: Crowdfunding Transportation

Case Study Stichting Help Kobane young girls receiving educational materials in north SyriaAviva carefully reviewed Stichting Help Kobanê’s entire operation, from internal structure to long term strategies, goals, and plans. Together with SHK leadership, they mapped out exactly what Help Kobanê aimed to be and achieve, uncovering insights about the most effective ways of moving forward.

It became apparent that SHK needed to think outside the box to create strategies that fit the long term goals of the organization, as well as a new approach to raising funds and reaching out to the world. First, Aviva developed a new strategic plan. Then, through implementing organizational team structures and improving internal and external communications, she brought all the pieces together to form a cohesive structure that operated smoothly and efficiently. Finally, to kick things off, she helped SHK launch a fundraising campaign to introduce it’s brand new look to the world.

Amazing Achievements

Case Study Stichting Help Kobane children on brand new school busThe Results: Crowdfunding Goal Exceeded by 400%

By focusing efforts on smart branding, marketing, and outreach approaches, Help Kobanê successfully raised approximately 100,000€, four times more than the original goal set. Aviva helped plan, create, and implement a targeted crowdfunding campaign designed to connect with regular people all over the world, alongside collecting grants from small-scale organizations dedicated to supporting education worldwide.

Following this massive fundraising success, Stichting Help Kobanê was able to purchase, refurbish, and transport a school bus to the Syrian region of Kobanê, increasing the number of children in the region able to attend school by 350. On the bus, Help Kobanê also sent 500 backpacks full of school supplies and clothes, in addition to providing playground equipmentmusical instruments, brand new water filter systems, and brand new cooling fans.

Aviva also ensured that the organization retained enough funding to reinvest in future projects, developed a sound internal structure to create a streamlined program and project development process, and created guidelines, policies, and strategic planning documents to help Stichting Help Kobanê grow from a start-up NGO to the next level of success.

Catalystas provided the following the services for Stichting Help Kobanê:

1. Capacity and Compliance

  • Organizational Capacity Assessment
  • Risk Assessment and Mitigation Strategizing
  • Internal Structure and Guidelines Development

2. Strategy Building

  • Vision Mapping
  • Implementation Planning
  • Risk Management Planning

3. Project Development

  • Program Planning and Design
  • Project Proposal Development

4. Fundraising

  • Fundraising Strategy, Development, and Planning
  • Grantwriting
  • Crowdfunding Planning and Guidance
  • Donor Follow-Up and Communication Guidance